Most Effective social media platform today.
1. LinkedIn
Headquarter- Sunnyvale, California, United States
Launched – May 5, 2003
Monthly Active Users – 774 million
Founders – Reid Hoffman, Eric Ly, Jean-Luc Vaillant, Konstantin Guericke, Allen Blue
Revenue – $11.5 billion revenue in 2021
LinkedIn is designed for professionals to connect and grow together. The professional networking site offers a sense of belonging for everyone to enhance B2B marketing. It helps you to improve your brand, generate leads, make connections, enhance professional relations and drive traffic while sharing content.
In short, it has become a proven marketing platform for many entities based on the quick potential to expand and grow. It lets you connect with experts in the industry and collaborate when needed. Considering the charm, LinkedIn offers, it is an obvious platform for many job seekers who are advised to be active as well.
LinkedIn generates greater results by 227% more effectively when compared to Facebook or Twitter. So, professional outreach excluding this platform is unavoidable, even though Facebook, Twitter, or Instagram are highly competent. LinkedIn allows you to display ads and publish blogs for a more effective reach and growth.
2. Facebook
Headquarter -Menlo Park, California, United States
Launched – February 2004
Monthly Active Users – 2.89 billion
Founders – Mark Zuckerberg, Andrew McCollum, Chris Hughes, Eduardo Saverin, Dustin Moskovitz
Revenue – $117.9 billion revenue in 2021
Facebook has become an inevitable and unstoppable platform for marketing. It has certainly come of age right from displaying the images of dining or family vacations. Now, this social media platform has become a prime reason for the popularity of brands.
It has been greatly active on the local front towards popularizing small businesses as well. The process of selling products through Facebook Shops and using Facebook Ads to promote the brand has become its integral feature.
Through Facebook Marketing, your brand will get the right exposure and awareness by way of online users that will generate leads. Facebook marketing can both be organic and paid where text, photo, or video content can help to popularize the brand. In short, Facebook has entered new horizons which were unthinkable before like selling products through chatbots or hosting 360-degree videos.
3. Instagram
It offers a niche market of its own where you can customize your blog, as part of the micro-blogging service it offers. Visuals have an additional charisma of popularity and Tumblr just heavily deals and centers around using images and art to visually captivate your company. You can keep track of the audience base, as it can integrate with Google Analytics.
Headquarter – Menlo Park, CA 94025, United States
Launched – October 6, 2010; 12 years ago
Monthly Active Users – 1 billion
Founder – Kevin Systrom and Mike Krieger
Revenue – $47.6 billion in 2021
Amongst the Top Social Media Platforms, Instagram is an obvious choice for influencers who consider it for brand promotion and it is for a reason. Through a business account, one can popularize the products with the help of live videos, photos, and hashtags. It offers massive opportunities for the brands to quickly create a place of their own, with interactions and exchange of thoughts that guide them. It gives a sense of belongingness to users. There are Instagram Ads that can seemingly enhance brand promotion and sales as well. Similarly, this platform empowers you to use technical features and tools such as Top Connection, Engagement, and Sales Tools to your obvious advantage.
Instagram Stories further give a spark to attract viewers than traditional posts. They create vibrancy as you can use text, live or recorded videos, photos, etc.
4. Reddit
Headquarter – San Francisco, California, United States
Launched – 23 June 2005, Medford, Massachusetts, United States
Monthly Active Users – 430 million
Founders- Steve Huffman, Alexis Ohanian, Aaron Swartz
Revenue – $350 million in 2021
Reddit is a place where marketers can engage with customers and gain the necessary exposure. A Reddit user is like a close-knit association where you need to contribute first. However, spamming by using links will downvote your work. There is a sea of opportunities waiting where you can contribute through your discussions, and experiences and guide the novice. Thanks to the dedicated forums and subreddits dealing with specific niches. Reddit works with a motive to selflessly work together like a community and then derive the benefits and not the other way around. There is Reddit advertising that can promote your business altogether.
See also How To Unblock Someone On Instagram?
In short, Reddit favors businesses to join, but with a prime focus to establish relationships and then benefitting from it. Businesses have a conducive platform, thanks to the authentic content that is associated with it.
5. YouTube
YouTube
Headquarter – San Bruno, California, United States
Launched – 14 February 2005, San Mateo, California, United States
Monthly Active Users – 2.3 billion
Founders – Jawed Karim, Chad Hurley, Steve Chen
Revenue – $28.8 billion in 2021
Ask any content creator about the Top Social Media Platforms. to show their creativity and many will agree that it is YouTube. It is heaven for them and rightly so, thanks to being a comparably old and safer option. It is second only to Google as a search engine that has become a promising YouTube advertising tool for sharing content globally.
Follow their community guidelines as you create a YouTube channel that gives a centralized platform where viewers can engage. As not only you will get love from the audience, but you can also monetize by placing products on your videos that give loads of exposure.
Unlike many platforms that need you to create an account for viewing content, YT is an exception. However, you need one at the time of uploading your favorite informative videos and engaging with the audience.
6. Twitter
Headquarter – San Francisco, California, United States
Launched – 21 March 2006
Monthly Active Users – 353 million
Founders – Jack Dorsey, Evan Williams, Noah Glass, Biz Stone
Revenue – $5.07 billion in 2021
Even though Twitter has fewer users, that doesn’t make it insignificant. It is influential as it helps the users to accordingly decide whether they want to go with a certain brand or not. It is an obvious platform for users to get in touch with the latest, in terms of knowing popular TV shows, trends, conversations, etc. Twitter gives you an impetus to be in touch with what’s going on.
Even brand owners have just to generate basic technical knowledge to get an active following. Big brands have used Twitter to flourish the base of users by engaging the audience, creating a community, and providing awesome service to customers.
A sense of popularity can be better related to around 3,50,000 tweets being sent per minute. It has such charisma that is enough to draw the attention of the audience while you accomplish marketing goals.
7. WhatsApp
Headquarter – Menlo Park, California, United States
Launched – January 2009
Monthly Active Users – 2 billion
Founders – Jan Koum, Brian Acton
Revenue – $8.7 billion in 2021
No one knows the extent of popularity that a particular social media platform can gather in due course. For example, WhatsApp which was entirely based on connecting near and dear ones has taken a turn towards generating business due to its popularity.
After in-person restrictions on shopping recently, it has given further pace to business. Brands can use this as a medium to address the queries of the customers after showcasing their catalogs to the users. It offers a personal touch to consumers.
In other words, conversational marketing is rising thanks to tailor-made solutions. A global reach of a popular messaging app has given an easy way of engaging with prospective clients and is now considered one of the Top Social Media Platforms.
WhatsApp is free to be used globally unlike SMS which comes with its charge. It equally connects with customers in real-time thus creating a personal rapport and retaining customers and thus boosting sales.
8. TikTok
TikTok
A relatively new social platform, TikTok has certainly crossed new horizons in the form of getting a huge base of users. It attracts younger audiences more as considering the craze, some videos often become viral. TikTok has seen an explosion where users can create short music-focused videos that when needed can use filters and lenses along with AR features.
Considering the business that it is generating which is projected at $110 million monthly, it has rightly become a hot non-gaming app. The brands are even exclusively targeting younger audiences for reaching their specific products. It has shown how engagement marketing can better be used to popularize the brand. Besides entertainment content, there is also educational and informative content that has been used by brands.
9. Quora
Quora
Headquarter -Mountain View, California, United States
Launched -2009
Monthly Active Users – 300 million
Founder – Adam D’Angelo
Revenue – $20.0M annually
Quora is a popular site that deals with user-generated content developed through Q&A sessions. Thanks to over 300 million active users, it is no wonder that it promises an exceptional reach as you link back to your blog from the answer you have written on Quora.
It is like bringing value to the platform by answering queries based on the specific niche you know of. You will get a high amount of traffic. It is one of the Top Social Media Platforms that places promoted answers high on the search engine result page, about “Upvotes”.
Experts continue to answer queries and over some time can easily be promoted with the likes of experienced writers who are serving Quorans. The “Views’ you get on your answers continue to increase with time, so creating awareness about your brand is something you can earn while contributing to the platform and getting recognition in the process. One can also use Quora to quickly promote content and products.
10. Medium
Medium
Headquarter – California, United States
Launched: 15 August 2012
Monthly Active Users: 60 million
Founder: Evan Williams
Revenue – $40 M
Medium is a platform to share your writing for the world to see. This gives an insight into the company and products and gains exposure on the way. Anyone is free to write after creating an account. It is a marketing mechanism where your writing helps to achieve the required popularity. It can be anything like just teasers or full posts, short to long-form etc. You can simply cover anything.
See also How to Check Who Viewed Your Instagram Highlights?
Writing has a special appeal that creates a likewise chain of people or networks. Medium takes the fact very creatively as being a blogging platform it also comes with a social networking fusion. Brands can publish the articles and gain exposure through traffic. They can also sell the articles to the platform for generating extra income.
11. Facebook Messenger
Facebook Messenger
In 2011, Messenger got to be a standalone app disassociating itself from Facebook. Businesses have found loads of ways to popularize themselves as advertisers create chatbots to serve customers, thus saving time. Advertisers can equally send newsletters and display their products. The messenger being one of the Top Social Media Platforms has given businesses a host of options to bring popularity and engagement to customers. One can understand the importance, as roughly 40 million businesses are currently engaged with their audience through this mechanism.
12. Snapchat
Snapchat
Headquarter – California, United State
Launched- 8 July 2011
Monthly Active Users – 514 million
Founders:- Developer: Snap Inc., Bobby Murphy, Evan Spiegel, Daniel Smith, David Kravitz, Leo Noah Katz
Revenue – $4.1 billion in 2021
In an age where short videos have become a rage, Snapchat which is a social media platform invites people to share short and temporary videos or photos. They have to be brief, lively and engaging to make them worthwhile. Brands can opt for marketing their products by way of Brand filters, lenses, and geotags. They can use traditional ads for greater results. The messages are not accessible after they are opened. Being centric only on mobiles, it lacks a high amount of traffic though.
Although it is a great tool, businesses should check it based on the target audience they want and expect. For example, if your audience is older, in terms of 34+ then it may not be an ideal choice, considering 70% of adults are below 34 years of age. One can view the location of friends through the feature Snap Maps.
13. Telegram
Telegram
Headquarter – London Revenue – one million U.S. dollars in October 2022
Launched – 14 August 2013
Monthly Active Users: 500 million
Founders:- Pavel Durov, Nikolai Durov
Revenue – $9.4M
Telegram is another social media tool which is also referred to as an instant messaging app that is seeing an increase in the user base continuously. This is possible, as it relies on interactions while creating groups and channels for marketing products and services. It also uses bots to automate certain tasks thus easing manual work to an extent while providing customer support.
It broadcasts messages to the audience and interacts with them for a more convincing approach aimed at creating a sense of relief. Brands know that they have the facility to create a wide number of groups numbering even 20,000 aimed to enlighten the masses with information about launches etc. Its enhanced security coupled with cloud-based infrastructure safeguards the sensitivity of certain information while safely reaching the maximum audience. It is no doubt an innovation that has been greatly taken over by brands to market their products.
14. Pinterest
Headquarter – San Francisco, California, U.S
Launched – January 2010
Monthly Active Users – 454 million
Founders- Paul Sciarra, Evan Sharp, Ben Silbermann
Revenue – $2.5 billion revenue in 2021
Pinterest is an application that gains popularity and exposure by way of sharing images, GIFs, and videos. It is a virtual pinboard app that helps you to gain the necessary traffic. Thanks to the smart search capability, it lets you show your creative side in terms of marketing your business. When you use a specific keyword in your Board Title, then that indirectly helps the users to find you, while they search. Hence, selecting a category for each board helps to get closer to the target audience.
Similarly, spacing the pins help avoid a content outburst. Pinterest is now known to be a visual search engine that has attractive and captivating images, graphics, and links for literally anything or everything that you are searching for.
15. Discord
Discord
Headquarter – San Francisco, California.
Launched – 13 May 2015
Monthly Active Users: 140 million
Founders Jason Citron and Stan Vishnevskiy
Revenue $130 million revenue in 2020
The real-time chat platform of Discord can be similar to a get-together that you have in person with your near and dear ones. Yes, it has gamers and influencers that have been a part of building the community and can fully engage and connect through group chats. It is a platform where teens have great prominence and significance as they abound on the platform.
It is a popular chat app that uses voice, text, and videos. At the time of launch in 2015, it only had a test and audio communication, and two years later i.e in 2017, it got two more that is the ‘calling’ and ‘share screen’ options.
16. Twitch
Twitch
Headquarter – San Francisco
Launched – June 6, 2011
Monthly Active Users – 140 million
Founders – Justin Kan; Emmett Shear; Michael Seibel; Kyle Vogt; Kevin Lin;
Revenue – $2.6 billion revenue in 2021
When hearing about Twitch you know that it is a video-based live streaming platform that empowers the creators to host a session dedicated to a specific audience. The creators hold a one-to-one session with their viewers in a live stream through Twitch chat.
The whole scenario is lively and engaging and creates a positive vibe for brands to showcase and popularize themselves. Established in 2011, the brands are generating leads through paid ads as well which helps to generate quick leads apart from using influencer marketing for the same. The creators generate money by way of showcasing ads and through affiliates.
During its initial days, it used to broadcast only video games, but soon its popularity expanded to further areas of providing tutorials on different topics, ad music, cuisine-related shows, and many more.
17. Clubhouse
Clubhouse
Headquarter – San Francisco, California
Launched – April 2020
Weekly Active Users: 10 million
Founders Paul Davison and Rohan Seth
Revenue – $1 billion in December 2020.
The clubhouse is a relatively new tool. However, right at its launch in 2020, has generated over 10 million users. The application gives you a platform to enter a world full of audio-chat rooms to engage and converse “Live”. The app only has audio and requires an invite code to start. Networking indeed gives fruitful results as it offers the exchange of different views and invites suggestions.
See also How to See Who Saved Your Tik Tok: Is It Possible?
This application offers a hub of networking opportunities for brands while you visit virtual rooms for initiating conversations. It is free from ads and you can start to engage in various available Clubhouse rooms that give you a world to network with. However, brands do have to look for other mechanisms for leads, since it doesn’t support DMs.
18. Goodreads
Goodreads
Headquarter – San Francisco
Launched – 2006
Monthly Active Users – 90 million
Founders – Otis Chandler, Elizabeth Khuri Chandler
Revenue – $5.0M annually
Goodreads offers a virtual world of books that invite like-minded individuals to connect. This is a platform to bring enlightenment and knowledge through such a noble act where users can recommend books and reviews etc and link back to their blogs.
To enlighten your followers with upcoming news or releases, writing a blog post or simply a status update can help. As they will get the required information right in the newsfeed
It offers the authors to enter its Goodreads Author Program which is meant for promoting their books. The authors get hold of various promotional tools that scale the base of readers. Even giveaways act as a promotional tactic to create awareness and to draw the interest of the people in your books with the available community of readers running in millions.
19. Tumblr
Tumblr
Tumblr is hard to be ignored or overlooked, even though it lacks the oozing base of clients that associate with Facebook or Twitter. However, it is now becoming a hub for posting business blogs, videos, or photos while crossing the usual practice of sharing memes, GIFs, etc. As you visualize the platform, you realize that it abounds with blog posts and charismatic images that force you to host a business page and make sales instantly while running ads.
20. Flickr
Flickr
Headquarter – California, U.S
Launched- 10 February 2004
Monthly active users- 60 million
Founders – Stewart Butterfield, Caterina Fake
Revenue – $94.1M annually
It offers a platform for sharing a wide genre of emotions in the form of videos and photos that can visually impact the audience. Yahoo owns it and for small business owners, it is a dedicated tool to promote products and services to customers. Considering the extent of visualization, it is an obvious fact that graphic designers and photographers have a greater inkling of the website.
.jpeg)
.jpg)
0 comments:
Post a Comment